6. Priming the Brain

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My wife and I are enjoying many moments with our grandsons because we babysit most days to accommodate their parent's work schedules.  Their appearance in our lives brings an enormous amount of happiness as they develop into intelligent and beautiful people. Seeing posts of them on various media gives us joy and we have arranged our lifestyle around their needs. Yet, there is reason to be depressed as cities across the nation are demonstrating hostilities at levels rarely witnessed in our history. The horrible assaults are headlines in the print, online newspapers, and in a most descriptive way on television. Elections are polarizing people in families and communities. Bad people are stealing and hurting innocent citizens daily. International affairs are dreadful, too, including many geological calamities. It would be easy to read just the sports and entertainment section of the paper and avoid the evening news on television, but that would be putting our heads in the sand. It is hard to be focused and productive with this onslaught of information unraveling before our eyes daily.

However, seeing our grandchildren's pictures warms my heart and motivates me to accomplish tasks. Pictures of my late father and relatives on our walls have a similar effect along with artifacts such as letters from these relatives. In fact, our pet beagle Sparky had the same effect on our entire family when he was living with his loyal and happy demeanor. Everyone was validated with an endorphin rush (satisfying sensation) when they pet or held him in their arms.
Why are these emotions evoked (and spontaneously)? Are they relevant to the classroom?

Priming

It is called priming. In other words, observing pictures of people (or even pets) that we put trust and found love creates a positive mental state out of a no-mood or even depressed state. Those images tickle my emotional memory bank and uplift my spirit spontaneously, prompting me to take a fresh perspective on life, motivating me to get things done.

I believe this is what is referred to as the oxytocin effect. Oxytocin, a hormone, is released in association with maternal behavior such as childbirth and breast-feeding but also in both genders in the areas of commitment, romantic attachment, and calm feelings. Humans have the most receptors for oxytocin of all animal species. Those family and pet images trigger the secretion of this hormone, creating a feel-good sensation while minimizing the amygdala's fear-sensitive impulse that lessens a person's capacity to be social and productive. Oxytocin underlies trust and is an antidote to depressive feelings.1

If it works at home, will priming do similarly in the classroom, that is, generate a mood conducive to learning or any setting for that matter? Can it counteract the cultural negatives children face through domestic ills and the media? It can and there have been scientific studies that verify that priming alters perceptions associated with tolerance and mood.

Subliminal priming results in positive responses

One study was led by professors of psychology Mario Mikulincer and Phillip Shaver. Participants viewed the resumes (gender, age, marital status, and national origin) of students sitting across from them.  As you can imagine knowing a person's national origin can prejudice your thoughts about another individual. They then read either a neutral list of words: (office, table, boat, and picture) or emotionally secure words: (closeness, love, hug, and support).2

The participants were then to evaluate, using a checklist, the two students sitting near them on positive characteristics (honest, cheerful, reliable, warm, patient) and negative characteristics (argumentative, sleazy, spineless, impulsive, lazy).

The result? When the participants read the neutral words, they evaluated people of similar national origin favorably but rated the students of different national origin unfavorably.
On the other hand, when the participants read emotionally secure words, they evaluated people of similar and divergent national origin favorably.

That simple. Reading a list of words internalized feelings about another human being.
In fact, Mikulincer used participants of diverse emotional attachment personalities (as determined through an extensive questionnaire): secure, avoidant, and anxious and got comparable results. Avoidant and anxious individuals are particularly prone to demonstrate less tolerance toward others of diverse race and political background. However, the experiment showed that even those with avoidant or anxious rearing could be primed to have secure feelings.

Conscious security primes

To test the priming method further, they had one hundred twenty student volunteers rate their willingness to interact with what they would consider socially incompatible people. Instead of the subliminal word list the volunteers were asked to simply visualize themselves "in a problematic situation that you cannot solve on your own, and to imagine that you are surrounded by people who are sensitive and responsive to your distress, who want to help you because they love you, and set aside other activities to assist you."2 It was not a subliminal but rather a conscious security prime.

The neutral prime was to imagine yourself going to a grocery store and think about shoppers buying groceries, talking among themselves, examining new brands, and comparing different products. Like the bias finding in the previous study, the participants instead decided whether they would be "willing to invite a socially incompatible individual to their home and join them when they went out with friends".

The result? The participant opted to either invite the socially incompatible individual to their home or go out with friends if they had been primed with the emotional comforting thoughts first.  Those participants that were primed consciously with the neutral grocery shopping prime hesitated in their desire to include a socially incompatible person to their home or go out with friends.

Shaver concluded that even though a person could have

…attenuated derogatory reactions to out-group members or to targets that threatened the participants' worldview… having a sense of being loved and surrounded by supporting others seems to allow people to open themselves to alternative worldviews and be more accepting of people do not belong to their own group.3

Even with avoidant and anxious personalities, there is a temporary activation of attachment security to become outwardly accepting and tolerant. It gets interesting with what Mikulincer and Shaver did next.

Priming and altruism

In another procedure that probed the effects of priming to a greater degree, individuals had the option to substitute for another person that was performing peculiar actions such as petting a laboratory rat, putting their arm in ice water, touching a tarantula or a preserved sheep's eye or a snake, or let cockroaches crawl up their arm. Avoidant and anxious personalities were reluctant and declined to step in to perform the remaining actions. However, those individuals that were primed to think about "…. someone who wants to help you because they love you…." expressed compassion and even a willingness to step in and complete the awkward tasks even for the most avoidant and anxious personalities.4

The thought-prime was so profound that it triggered altruistic compassion within the conscious mind.  It made every participant feel more secure, willing to do something to alleviate another's suffering. What happened here?

It is an affirmation known as personal validation. By priming the brain with emotionally secure words or loving memories, people with a wide range of personalities spontaneously feel secure and experience moments of tolerance and empathy.

It is the oxytocin effect mentioned earlier. Apparently the subliminal and conscious primes worked in the prefrontal cortex-amygdala network in individuals and revived the feel-good memories. The prefrontal cortex memory bank experienced a rekindling of compassion from experiences in an earlier part of life and quieted the fear-sensitive amygdala to allow the person to negate prejudice and even create a state of altruism to alleviate another from discomfort, perhaps like me when I carried the bag for the elderly person after we got off the bus.

The media prime

Primes can work to promote negative states of mind. As parents and educators, we should be concerned with the 'primes' our children experience every day. Where do they come from? At home and school of course but a sizable amount from the media, some benign, emphasizing kindness, like Sesame Street, but many channels are saturated with adult themes, with adult actors perpetrating acts that are cruel – not the kind of validation we want our children to experience.  The Food Channel and Home and Gardens Network provide interesting programming but there is so much more that is X-rated on cable networks and accessible to everyone.

A Week of Television


Here's a small sample of the incidents captured between Jan. 11 and Feb. 11, 2013, on television, several prime-time shows:
-A character on ABC's Body of Proof says he dreams of ripping a woman's brain out while she's still alive, but he's shot as he's about to stick a hook up her nose. Then he's pushed off a balcony and killed.
-A prison riot episode of CBS' Hawaii Five-O includes one man trying to kill someone in a laundry room press, a man snapping someone's neck with his legs and a man injected with something that causes a violent convulsion.
-A gun fight on ABC's Last Resort is ignited by one man stabbing another in the abdomen with a screwdriver.
-A man on CBS' Criminal Minds is shot dead by the FBI as he tries to cut the eyelids off a gallery owner's face.
-Two characters on Fox's Bones wake to find a corpse hanging from the canopy above their bed, dripping blood onto them.
-An already bloody man is dragged into a warehouse on CBS' The Mentalist, choked to death and thrown in a furnace - all witnessed by a little boy hiding in the building.
-A man writhes in pain on Fox's Fringe before a parasite violently bursts out of his body. He's surrounded by the bodies of others who had met the same fate.
-A scene in ABC's Grey's Anatomy features a woman's nightmare about sawing her leg, as blood spurts and she screams in pain.
-A gymnastics coach is stabbed several times in the groin on NBC's Law & Order: SVU.
-A man working on a coffee cart on The Following is doused with gasoline and burned alive.5


The media influence has been studied by Brandon Centerwall, writer and psychiatrist in Seattle, Washington. He notes:

while children have an instinctive desire to imitate, they do not possess an instinct for determining whether a behavior ought to be imitated. They will imitate anything, including behavior that most adults regard as destructive and antisocial. The evidence indicates that if, hypothetically, television technology had never been developed, there would be 10,000 fewer homicides each year in the United States, 70,000 fewer rapes, and 700,000 fewer injurious assaults. Violent crime would be half what it is.6

Also, in a report from The American Psychological Association Commission on Violence and Youth:

…. violence is not a random, uncontrollable, or inevitable occurrence. There is absolutely no doubt that higher levels of viewing violence on television are correlated with increased acceptance of aggressive attitudes and increased aggressive behavior.7

Furthermore, consider the wave of sexualization that has bombarded our culture significantly invalidating girls, emphasizing physical appearance over mental accomplishments and academic goals. Obsessions with body image intrude on the social and academic life of students. The American Psychological Association (APA) Task Force on the Sexualization of Girls reports that

What young women believe about themselves and how they feel in the present moment about themselves were shaped by how they were treated and what they were exposed to when they were girls. Cognitively, self-objectification has been repeatedly shown to detract from the ability to concentrate and focus one's attention, thus leading to impaired performance on mental activities.8

Counteract the morbid projections of the entertainment industry

It means that children are going to be affected by the barrage of sexualization and violence flashing across television sets and movie screens.

The consequence of these media presentations primes their minds, and the more viewing, the greater the priming. As stated previously, children, particularly teens, are validation-starved, and these shows are the predominant source. Therefore, a child's mood and behavior can be media inspired, and those that engage in lewd and violent behavior likely saw it role-modeled on television, computer, and movie screens!

The multibillion-dollar media and advertising industry have inculcated representations of humans as sexualized, angry, vindictive, manipulative, shallow, disrespectful, and violent. Screenwriters are outdoing each other, since the bar is raised every year to escalate the sexualization and violence and grab your attention both in theaters and television. Does it seem reasonable to assume that students come into schools with a sufficient dose of negativity and confusion deep in their psyches when actors role-model decadent behaviors daily?

I believe students respect their teachers, but our demeanor and charisma pales in comparison to pop stars and the captivating, well-scripted people on television. Only by acknowledging children as valued people does a school offset media priming leveled at them every day. Even if many students do not view the adult-themed programs, there still is an entertainment industry that looms, hoping to win them over permanently, analogous to MacDonald's Happy Meals. In that vein, the PG-13 and G-rating system fail to identify what lurks once the show begins and the American airwaves are saturated with them. Compassionate teachers that create explicit behavioral and academic goals are performing a great service to counteract the ever pervasive and morbid projections of the entertainment and marketing industry on children. Here is the quandary: the child is neurologically thirsty for validation and it is quenched in various forms: statements affirming talents and strengths from parents, teachers, and peers OR the onslaught of well-crafted screenwriting based on greed, violence, and sex. The later sells, is readily accessible, and will flood the television market forever. They role-model human behavior for millions of viewers who regard the shows as novel, and for many, addicting. That is why positive validation is so important in the life of a child. It helps children gain a sense of themselves, resist peer pressure, tactics of bullies, and helps American girls to not be victimized by the culturally incessant need to focus on appearance. Furthermore, children that are validated develop an internal locus of control, that is, a belief that success hinges ultimately from within, and take responsibility for the outcomes of their actions. They are independent, empowered to carry out the many household, academic, and personal responsibilities in their daily lives with minimal supervision.9

Examples of validation primes:
· Asked to Prom by a person you admire;
· You receive a very high score on a quiz or exam;
· Your team wins a match or game and you made significant contributions;
· A student or teacher says hello to you in the hallway;
· You get accepted to your first-choice college;
· You sit with peers at lunch and take part in the conversation;
· A teacher publicly commends you on your work in class or even some extracurricular accomplishment.

Examples of when a student is invalidated:
· A friend passes in the hallway without acknowledgement;
· You receive a low score on a quiz or exam;
· You do not make the squad for a sport;
· You get wait-listed or denied from a first-choice college;
· You don't get asked to Prom;
· You sit alone at lunch fearing that moving next to a group may result in a rebuff;
· A teacher makes a critical comment in front of your peers or uses sarcasm.

Of course, these scenarios are encountered in various degrees. For instance, the friend that does not acknowledge in the hallway may have been looking in a different direction. Mediocre grades may justify a rejection to a 'long-shot' college. In other words, what may be validating to one person may be less significant to another. Teens are self-objectifying and feel invalidated for any number of reasons. Though grades are important, a student's status (imagined or real) in the school community is often based on appearance because our culture places enormous emphasis on body image and dress. In addition, family income and social stature play a role.

As educators we must be particularly careful with our language because it can invalidate a student's academic or social image. Public humiliation is a prime that can be devastating and do irrevocable harm. Too, some students feel awkward when praise is heaped on them for any reason (class performance or other talents). Children through adolescence have not experienced full maturation of the executive functions and lack the sophistication to be humored by sarcasm, deprecating statements, or any evaluation of the persona (a la Don Rickles). You will have a few comparatively mature students, but always conduct conversations in a safe mode. In addition, notes on papers or tests can be a particularly effective way to validate an effort or give constructive criticism. The type of banter you maintain with family or colleagues should be of different caliber than with pupils.

The work of Mario Mikulincer and Phillip Shaver is proof that educators have the capacity to motivate students to enjoy learning and encourage their peers in the process. In that regard, I believe schools should try to create positive primes throughout the building and in classrooms. In a world flooded with greed and cruelty represented continuously by the media along with social and academic pressures in school, it is imperative that acts of kindness be modeled for children.

Students enter our classes with mindsets

Carol Dweck argues that students come into our classrooms with fixed- and growth-mindsets.  She has done extensive research in this area and notes that children that are slanted toward the fixed category have a mindset that they cannot further their character, talent, and intellectual development. It is attitudinal, therefore, and does not take in consideration that countless numbers have been inspired to better themselves in those qualities with a growth-mindset. Fixed-mindset students are less motivated in class to perform academic tasks both in school and homework. They are strongly shaped nevertheless by media and online stimuli that mold their cognition and drive, likely not in the academic or interpersonal realms.

Dweck teamed up with Angela Duckworth  to assess the growth-mindset of high school students and found that those that rated high on the survey were grittier (more interested and focused). They achieved higher grade point averages and were more likely to enroll and finish college.
Growth-mindset people of any demographic or I.Q. have a belief system that they can improve their abilities through dedication and effort. They maintain a love of learning and resiliency until they accomplish their goal(s). Many leading artists, authors, entrepreneurs, athletes, and all individuals of accomplishment probably have a growth-mindset.10

In addition, nurturing of children has a dramatic effect on their personality development. In a 1991 study, Laurence Steinberg, Professor of Psychology at Temple University, and his team, used a questionnaire to evaluate ten thousand teenagers' opinions about their parents' behavior. The parenting style that was "warm, respectful, and demanding" correlated with higher grades, more self-reliance, less anxiety,  and reduced delinquent behavior. It not only crossed gender, ethnic, social class, and parent marital status demographics but was a pattern found in subsequent research studies across the globe in the decade following Steinberg's original paper.11

How can we generate an atmosphere to help young minds to tilt in favor of growth-mindset?



1
Have an opening day assembly where the principal or others provide the value clarification desired by your school community. The discussion should be explicit about the 
a) significance of content areas and literacy in the life of students;
b) concern the school has for their well-being;
c) need to treat everyone with kindness;
d) specific actions the school takes for inappropriate conduct.

2
Tell each student face-to face how much they are valued as a person and their talents. A student should be acknowledged a few times a semester in this personal manner. Many teachers have altered the lives of children by voicing uplifting and reassuring comments.

3
Have at least one value quote that is central to the school's mission on the building's exterior. Post pictures of famous role models throughout the building with quotes and captions describing their success in life, especially the person the school is named.

4
Have assemblies that honor students for their accomplishments and allow student musicians and vocalists to perform. Have a teacher or principal express gratitude for the performance in front of the audience.

5
The school community particularly appreciates evening concerts and musicals because it sends a strong message to the parents that their children are talented in varied ways. Parents generally gauge their children by report cards but having night programs broadens their definition of success and sends a signal that the school harbors a diversity of talent.

6
Schedule back-to-school nights and coffees for the parents and inform them about school values that are expressed to the students. State, too, how the faculty and administration value each student. Talk about accomplishments of the faculty.  Let them see trophies won by students. Try to keep the program moving to minimize personal parent agendas. Have students perform instrumental pieces.

7
Promote community service opportunities.

8
Schedule an honorary assembly for the custodians and kitchen staff.

9
Mail commendation letters home when students do something above and beyond.

10
Demonstrate compassion and acts of altruism in the adult community of the school.

11
Encourage students to not only be involved in extracurricular activities but attend those of their classmates.

12
Devise homework that is reinforcing, stimulating, creative, and relevant. Priming in the positive sense is lessened by those instructors that dispense assignments that are either too hard, too repetitive, or too long. Allowing students time to begin an assignment in class is beneficial.


References

1.     Lee, H., Macbeth, A., Pagani, J., Young, W. (2009). Oxytocin: the great facilitator of life. Prog. Neurobiol. 88 (2): 127–51.
2.     Mikulincer, M., Shaver, P., (2001). Attachment Theory and Reactions to Others' Needs: Evidence That Activation of the Sense of Attachment Security Promotes Empathic Responses, Journal of Personality and Social Psychology, Vol. 81. No. 6. 1205-1224
3.     Mikulincer, M., Shaver, P., (2001). Attachment Theory and Intergroup Bias: Evidence That Priming the Secure Base Schema Attenuates Negative Reactions to Out-Groups, Journal of Personality and Social Psychology, Vol. 81, No. 1, 97-115
4.     Mario Mikulincer, M., Shaver, P., Gillath, O., and Nitzberg, R., (2005). Attachment, Caregiving, and Altruism: Boosting Attachment Security Increases Compassion and Helping, Journal of Personality and Social Psychology, Vol. 89, No. 5, 817–839
5.     David, B., (2013). Litany of Horrors, Seattle Times.
6.     Centerwall, B., (1993). Television and Violent Crime, The Public Interest.
7.     The American Psychological Association Commission on Violence and Youth, 1993
8.     The American Psychological Association (APA) Task Force on the Sexualization of Girls, 2007
        Retrieved from
        http://www.apa.org/pi/women/programs/girls/report.aspx
9.     Hall, K., Cook, M., (2011), The Power of Validation: Arming Your Child Against Bullying, Peer Pressure, Addiction, Self-Harm, and Out-of-Control Emotions, New Harbinger Publications
10.   Dweck, C., (2007).  Mindset: The New Psychology of Success, Ballantine Books
11.  Steinberg, L., Mounts, N. S., Lamborn, S. D., & Dornbusch, S. M. (1991). Authoritative parenting and adolescent adjustment across varied ecological niches. Journal of Research on Adolescence, 1(1), 19-36.